![]() But it’s not until very recently that this practice has truly taken off. The term “greenwashing” itself seems to have first appeared back in the 1980s, at a time of major environmental disasters and climate science going mainstream. But greenwash as the deliberate attempt to cover up or distract from the damage a company is doing to the environment is a more recent phenomenon. Granted, these kinds of shenanigans are as old as advertising itself. ![]() The last few years may well go down in history as the golden age of greenwashing. What about this slice of bacon over here? That’ll be net-zero too, soon enough. The petrol in your car? That’s carbon-neutral too. ![]() Your flight to Crete? That’s carbon-neutral. Whether you are filling up at the pump, booking a flight or simply browsing supermarket shelves, you are being targeted by marketing campaigns trying to persuade you that everything is fine. This is, in a nutshell, what greenwashing is and why it’s now everywhere. ![]()
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